The internet enables business model innovation. However

• Systems are complex, with a high risk of failure
• The cost of change is high, yet time-to-market is key to success
• The optimal solution is to launch fast, then upgrade often.

Until now, the quickest path to market is a "point-in-time" solution -- a quick one-off custom code development or an amalgamation of third party software designed for today's needs with today's tools. Speed, not longevity, drives all.

But point-in-time solutions become obsolete fast. Upgrading them is hard, expensive, and risky. Each subsequent generation is more expensive, time consuming, and constraining than the last. First mover advantage erodes quickly if the business can not keep pace with market changes.

The Most Common Methodology

Traditional development methodologies are linear -- one phase must be completed before the next can begin. If the strategy must be complete before the design can begin, in the race to market, strategy will be cut short. Trying to refine your business model and enhance your site usually means starting over, which is expensive, time-consuming and risky.

There must be a better way.

The Euphorion Way - Rapid Custom Deployment

Euphorion's solution to this dilemma is to adopt a prototyping-based approach to the design, development and deployment of complex e-solutions. Rapid Custom Deployment (RCD) is Euphorion's interactive methodology for on-time, on-budget delivery of large and complex Web-based solutions.

The concept of RCD is to keep clients and end-users directly involved in the business strategy and design process on an ongoing basis, by rapid prototyping of the solution. The prototypes are not simply "mock-ups", but extensible working systems that evolve based on iterative refinement of the business strategy and rules.

There are five phases associated with RCD:

• Frame
• Interactive Design
• High-Availability Architecture
• Construction
• Deployment

Using RCD, Euphorion develops a working prototype which evolves incrementally into a final deployment. Reliability and scalability are built into the system, with the result that later revisions are easier, and make use of existing code. Early delivery of iterations enables our clients to get to market quickly, but also to ensure completeness of vision. In Euphorion's Rapid Custom Deployment methodology the phases are done in parallel, resulting in a rapid evolution of the application.

In summary, Rapid Custom Deployment methodology, in concert with the Business Innovation Platform, accomplishes completeness of vision in less time. Euphorion delivers a reliable, scalable, extensible solution rather than a point solution made with disposable code.