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Ongoing analysis of users' search behavior improves business intelligence. By gaining further insights into buyer needs and preferences we can tune your search engine to reduce searches that yield zero results. This improves conversion rates and also identifies cross and up-sell opportunities that can be personalized to the customer. Data gathered by Euphorion's Search Instrumentation is fed into an Analysis Server which transforms the raw data into statistical information. From this information, Euphorion makes recommendations for both quick fixes and long term improvements. Euphorion also provides tools and training to assist you in ongoing information capture and analysis, so you can continue to measure and tune your improved search solution. For a more detailed look at the types of information gathered and analysis Euphorion performs, refer to our white paper Everything You Always Wanted to Know about Search Instrumentation and Analysis by Ranjit Padmanabhan (coming soon!). |
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