Our Approach to Search

Euphorion has expertise and in-depth experience in providing search solutions including:

• a deep understanding of search algorithms and theory
• broad knowledge of today's search technologies
• rapid delivery of solutions
• experience with all major e-commerce platforms

We have an unusual approach to search solutions. Euphorion does not sell a search engine. We work within your current IT infrastructure to optimize your existing search technology.

Euphorion optimizes your e-commerce investment
to maximize its return.

The result? Increased revenue and decreased costs from the same number of visitors.

Technical Insight

Euphorion has a unique insight into search.

Keywords rarely describe what the user is really looking for.

Instead of relying on keywords, you want to discover what your customer intends to find. Euphorion calls this ability to discover what your customer is really looking for Intent Synthesis.

The Intent Synthesis process has two components. The first is determining the customer's intent based on an automatic analysis of the keywords and their meaning, as well as other criteria selected by the customer.

The second component of Intent Synthesis is determining the retailer's intent, or how to fulfill the customer's request. Euphorion's search solutions include instrumentation that monitors customer requests and behavior. This information is used to refine the organization of the catalog, and capture the relationships between different products.

A standard engagement has three steps:

1. Instrumentation
2. Analysis and Advisory Services
3. Solution Development and Deployment

Services

	Overview
	Advanced Search Solutions     Our Approach         Instrumentation         Analysis & Advisory Services         Development     Case Study     More About Search
	Custom Application Development
	Digital Rapid Response
	Advisory Services

		"Using Euphorion's sophisticated data capture and diagnostic tools, we have seen sales related to successful customer searches increase and failed searches with zero results have decreased." - Perry Klebahn VP of Direct Sales Channel Patagonia, Inc.