Patagonia

Patagonia Web Version 2.0

Patagonia Web Version 2.0 (Mar 2000 - Aug 2000)

The Project:
Re-launch the Patagonia website (including an online store, company information, and outdoor-related articles) with a completely new site architecture, navigation, look and feel, and back-end system (IBM WebSphere 3.0).

What I did:

Patagonia Web Version 3.0

Patagonia Web Version 3.0 (Jun 2001 - Aug 2001)
http://www.patagonia.com/

The Project:
Launch a new version of the Patagonia online store with improved shopping flow, and checkout features, including cross-sell items and a search that returned no results much less often. The site also went through another complete navigation and look-and-feel redesign.

What I did:

Patagonia Japan Site

Patagonia Japan Site (Jul 2001 - Sep 2001)
http://www.patagonia.com/japan/

The Project:
Launch the new Patagonia Japan site with an improved shopping flow and checkout process as well as a look and feel to match the new Patagonia Web Version 3.0. Almost all the text, dynamic and static, had to be in Japanese.

What I did: